In the video marketing space, all things boil down to creating content your audience wants to engage. It may sound simple, but in a world overloaded with choices, you must capture your audience’s attention by being relevant, genuine, and engaging.
In other words, you have to give your audience what they want.
That is why we have brought you a guide full of insights, case studies, and informative tips on creating engaging video content.
7 Strategies To Create Engaging And Interactive Videos
Begin With Innovative Thinking
There is no denying of correlation between marketing success and creative potency.
But how do you discover the factors that contribute to the success of that creative potency? By becoming adept at balancing your own media actions against real-time evolution.
Marketers must develop the ability to balance this evolution as great creativity evolves to meet changing consumer needs.
Innovative thinking involves two simple factors, as stated below.
- Maintaining high interest by using a variety of shots and frames, voiceovers, dynamic video shots, and text to encourage action in your audience.
- For deal-related videos, think about short formats when promoting deals in your videos. People will not stick to the end of the video to know the offers, discounts, and deals.
Design An Effective Introduction, Middle, And End of Your Video
In any video, the beginning, middle, and end are essential components of a video.
Introduction: Set up
The interaction with your videos begins with the introduction. Use color and contrast to let the viewer see a vivid picture in their head. Additionally, think about attempting dramatic visuals.
Engage the audience in the beginning seconds, attract their interest by including any one or combination of the following:
- By sharing a personal story
- By sharing a recent event
- Bringing up their pain points
- Pointing out problems in the current trends
- Describing a scene or character
- Stating facts
- Instigating FOMO in the audience
- Posing questions
Do not forget to include the goal of your video in the beginning and describe the main takeaway if you decide not to add the points mentioned above.
Give them a preview of the details or ideas you will discuss. Use it to let your audience know what to expect next in the video.
The Middle: Turning Point
Adapt your video content to the interest of your audience.
Give animated and illustrative instances to support your point or content. Connect the dots with storytelling.
When presenting numerical data, make the data easier to understand with pictures. You can make a video online by incorporating all the above factors.
Increase audience engagement by comparing things and recording your subject in simple language—the audience should not leave your video in between to google the jargon. Your topic should have a personality, not vocabulary.
The End: Solution
In the end, show a clear step by including CTAs guaranteeing visitors to stay on your desired course. The CTAs can include a written call to action, a pictorial, an audio, or even a passage from your story.
Be Sharp And Relevant
If you open YouTube and see the trending topics in the business industry of your choice, you will find videos with witty and pertinent elements. These videos attempt to persuade viewers that even if they only watch them for 30 seconds–they will be entertained, informed, or moved.
An engaging video strikes the perfect balance between what you want to show and what your target audience wants to watch. Here, data helps you to gain a thorough grasp of the types of media your target audience wants to watch or interact with.
Introduce Celebratory Ad Campaigns
Ad campaigns are a great way to put your brand in front of a large audience with a single-themed idea.
Pay close attention to the minor elements of the video. Analyze past ad-campaign data.
Create nostalgic videos if the statistics for your past advertising campaign indicate that the Gen X audience (who are currently in their 30s) was drawn to your videos.
Case Study: “Make Google Do It” campaign
Google offered instant access to timeless and nostalgic moments with the “Make Google Do It” campaign.
Google designed a Gen X culture Home Alone Again theme for the video, highlighting Google Assistant to establish as a home defense.
Make More of Teachable Content
Viewers have embraced learning a new thing or skill as a way of living. If your videos can expand your audience’s skills and make their lives easier, they will not skip watching your future videos.
But how can a brand make how-to-centric videos? To understand this, we have got a case study of IKEA.
Case Study: Multifunctional Furniture—Tiny Bedroom For Two
IKEA concentrated on creating living spaces in this film that, even with little space, retain a sense of home.
In this video, IKEA created a living area with practical, short, and transportable furniture to address viewers’ questions on inventive space-saving ideas.
Although the room was small, IKEA managed to feature a multilayer bed, a place to hang clothes, a place to fold all apparel and accessories, blinding folds that transformed into a movie screen at night, and a walking space.
Check out the video to see how the area turned out (Below)
Use ABCD Method In Your Video Concepts
When coming up with video concepts for your brand, think of the ABCD method.
A: Attract attention from the beginning
B: Brand organically and thoughtfully
C: Connect your audience with stories and passion
D: Direct them with strong CTAs
A—Attract
Start big and start successfully! People find it intriguing to watch when you open your video with rich and elegant video and audio elements.
B—Brand
Brand often-brand quirky & brand rich. Work on your brand identification, not just the products and services you offer. You can include your brand identity in the product narratives, pack shots, and promo shots.
Ensure you use a mix of graphic components, musical treats, and voiceovers.
C—Connect
In the end, no matter what, your videos must help people think of something. Motivate, inform, amuse, inspire, and excite your audience. Use humor, storytelling, and stimulating methods to tap into their emotional levers.
However, be careful not to go overboard to avoid deviating from the main point of your video.
D—Directing
In the end, do not leave your audience to do something on their own. If you want your audience to respond and take up the path you planned, direct your audience.
Your viewers will only take that step when you intend to provide them with clear directions on what to do next but also check out your brand wholly.
Test Your Content
The essential phase of all is content testing. Check to see if your audience is responding to your content. Use tactics that your audience wants rather than what you believe they want.
Are they watching till the end? Did this video evoke any emotions? Is it helping them?
To get a perfect hold on your video’s performance metrics, take care of the following:
- Title: What titles are performing better?
- Thumbnail: What thumbnails are attracting more viewers? Also, do not use clickbait.
- Video Context: What information is performing better, and what is surfacing as too much?
- Format: What format makes viewers keep watching?
- Video type: How-to, storytelling, talking head, informational, personal point of view, etc.
Wrapping Up
No matter how well you create videos and upload them on all available platforms online, they will not perform well and attract new viewers unless you promote them rightly.
To do it properly, tease your audience with promo videos and give them a sneak peek to keep them intrigued about your video. Raise the expectations of the people, and allow a few days to pass between the promo and the upload of the title video.
