YouTube is a thriving channel for creating and posting your marketing videos. It has still maintained its second-highest ranking after Google in 2022 and promises to carry on the trend in the coming year as well.
Top businesses are on YouTube, creating and posting videos on their brand, products, and services. But are people watching these videos?
Because of technological advancements, several people have access to YouTube videos on their smartphones while on the go, which provides endless creative possibilities for businesses to highlight their work.
If you are wondering how to get people to watch your YouTube videos, you have reached the right place. Videos comprise three-quarters of all internet usage, and video marketers are taking advantage of the trend of posting online videos.
But Why YouTube Videos?
- YouTube ranks as the second most used search engine in the world.
- Every week, almost 92% of users watch online videos of some kind.
- 694,000 hours of video per minute videos are watched on YouTube.
- 87% of video marketers use YouTube to improve their RoI.
- 70% of people buy a product after seeing an ad on YouTube.
- More than 70% of YouTube watch time is accessed from mobile devices.
Reaching your ideal customers using YouTube is easy. Making videos allows your audience to get familiar with your brand and gives them confidence in your words and the products you offer.
Getting More People to Watch Your YouTube Videos
When making YouTube videos, make sure you design content that is trending, helps consumers resolve their problems, considers audience issues, and answers questions.
You can also think about your audience who aren’t already engaged and create videos they might be looking for. So, the bottom line is to improve your content and think about how to get people to watch your YouTube videos.
5 Ways To Get A Larger Audience To Watch Your YouTube Videos
You may have used the best hardware, the most effective online YouTube video editor, and loads of creativity, but it can all go down the drain if people aren’t watching your videos.
So how do you get more people on your YouTube channel? Here are 5 tips that will help you garner audience attention toward your business or marketing videos on YouTube:
1. Create YouTube Videos That Are Engaging, Entertaining, Informational, and Energetic
Creating the right content is the first crucial moment of your video marketing strategy on YouTube. You must create YouTube videos highlighting your personality, brand, and niche.
Make all sorts of videos and don’t cling to a single format – you could try posting testimonials, explainers, product launches, promotional videos, how-tos, behind-the-scenes, or just funny and entertaining videos to grab the attention of your audience. Make engaging videos by following some basic tips:
- Always make eye contact with your audience in the video and reflect positivity by smiling.
- You can add jokes and puns to your content if that fits your personality and channel well.
- Make the video interactive by asking questions, previewing the rest of the video, or offering something of value to keep them watching.
- Make sure you have an outstanding intro and outro for your videos. The first few seconds will bind the audience to the end, and the last 5 seconds will tell them what to do next.
- Always keep a stringent check on your YouTube Analytics to assess which format is working for your followers and which isn’t.
- Don’t forget to include trends in your video-making format. You can take inspiration from top YouTubers and follow what they are doing.
- Keep a check on your competitors and evaluate how they are garnering the attention of your target audience, identify the loopholes, and fill in the gaps through your videos.
- Always consider the demands, needs, and preferences of your audience first. They are the ones who are going to watch your video.
- Besides creating videos on your official YouTube channel, consider investing in YouTube Ads.
- You can also think of collaborating with influencers to maximize your brand reach.
2. Sharpen your Video Editing skills
Even if you have created aesthetic videos for your audience, they will still be ignored if you haven’t presented them well.
Editing your videos using a professional online YouTube video editor is paramount. This will generate a final video that entices your audience and lures them into taking the next step.
The idea is to maximize conversions; only posting properly-edited videos can achieve that for you. Here are some tips:
- Make the best of YouTube templates and rely on pre-formatted content.
- Crop the unwanted scenes and disturbances from your videos. Your audience can notice errors and might choose to simply skip the entire video.
- Music is a major contributor to the success of YouTube videos, so choose your background score cautiously.
- Create custom thumbnails, as these are the first thing viewers see when deciding whether to click on your video. Use color correction and color grading effectively.
- Add animations, graphics, 3D effects, emotions, and transitions, to make your audience unconsciously connect and respond to your videos.
3. Indulge in Appropriate Video Optimization
SEO is key to the success of your videos. Optimizing your YouTube video content will ensure your audience finds you and shows interest, especially if your videos are topping the charts. Here is what you can do:
- Search for the right keywords – industry-specific ones, and add them to your video title, subtitles, description area, and video text. Provide a detailed description of your video and include as many relevant target keywords you think your viewers are searching for.
- Add appropriate links to the content.
- Use hashtags elaborately.
- Don’t forget to add an effective CTA which contains your contact information, social media links, and website links.
- The idea is to make your videos appear in YouTube’s algorithms and rankings.
4. Maintain Consistency
YouTube videos are not a one-day game. You can’t post videos after long intervals and expect your audience to remember you or appreciate your content every time your post it.
You must be consistent in your postings to stay on your audience’s channels. To improve views and retain your audience, create YouTube videos with dedication and enthusiasm and make a proper schedule on how often you upload content. It has several other advantages:
- Staying regular in your video-posting regime helps you stand out from your competitors and establishes your brand as an expert on the topic.
- Your audience starts to understand what to expect from you, and it keeps viewers looking forward to innovative and creative content throughout the day.
- If you don’t post consistently, your followers will stop looking for new content. If you don’t post consistently, you’ll lose the momentum you’ve gained.
5. Be Natural
It is quite easy to look at a trend and copy it. You may be tempted to follow what the top YouTubers or influencers are doing and post the same content.
Do you think copying can get you the same number of likes/comments or shares as the original? Audiences are smart and only like unique content.
As we specified in the beginning, you must consider what top YouTubers are posting – it’s for reference and inspiration. Trends are for you to get inspired from and create something similar that can attract the audience.
The idea is to make the target audience curious by posting something creative, not copied. Don’t overdo anything in the video which can turn your audience off.
For example, overuse of transitions, loud sounds, or even overacting can be detrimental to the success of your YouTube video marketing strategy. Let your personality shine and help your audience identify with you and trust you.
Be natural and follow these tips:
- Practice, practice, and practice.
- Script your videos but not to the point they seem rehearsed.
- Take a second opinion from a close family member or friend and ask for honest feedback.
- Always add a call to action to your video or video description to convert.
Conclusion
Broadly categorizing the best ways to get the right attention to your YouTube video marketing channel, these are the top 5 tips that you must consider.
We’ve covered the basics of getting the right response and engagement level from your audience, and you may lose out on your momentum and fandom if you don’t follow these fundamental strategies.
Create videos that cover topics that complement what you are offering and tell your audience about what your brand is all about. You don’t have to create video after video to promote your product but simply post videos organically to mark your presence in front of your audience.
And remember, if you don’t use YouTube video marketing effectively, your competitors will.
